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This season's inspiration derives from the strong spirited experience of the beautiful London BIBA store. The most beautiful and influental boutique store of its time, with its rich mood lightning, intricate textures, mirror details and fantasy like atmosphere.

The Spring/Summer '10 collection embraces this experience with the use of key detailed laser cut techniques in eco friendly Italian fabrics, signature black and gold metal trims and 3D formed scalloped edging.

Arrays of strong sun kissed coral shades are present, from burnt peaches to soft creams reflecting BIBA's warm amber tones, to violet blue washed out hand created prints. This season also sees the release of our first cover-up capsule, featuring silk short playsuits and carefully constructed knitwear.

"Welcome to the Seventh Floor...", -It's a world purely dedicated to fantasy, timeless glamour and escape.

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