Utilizing modern materials and shapes, DITA's designs distinguish themselves with quality, look and fit. DITA was envisioned as an alternative to label branded eyewear. DITA's logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.
John Juniper and Jeff Solorio are lifelong friends whose shared passion for photography, filmmaking and design sparked the life-changing epiphany that eyewear is the most prominent and memorable of all fashion accessories. Eyewear connoisseurs unsatisfied with the uninspired, low quality offerings from the day’s leading designers and fashion houses, John and Jeff founded DITA in Los Angeles in 1995 with the mission to create innovative, finely crafted eyewear with a totally unique look and feel.
Edgy yet elegant with an East meets West aesthetic and design influences ranging from Hollywood’s glamorous Golden Age to the mechanized beauty of the Industrial Revolution, DITA’s ability to enhance and transform a wearer’s persona has earned the brand a cult-like following amongst the world’s most influential celebrities, stylists and trendsetters. If you’re the kind of person who lives life on your own terms and refuses to settle for anything but the best, then welcome to our world. Dita Eyewear Europe, Limited was formed in 2011 in order to better serve our burgeoning international customer base.