Ksubi launched in 2000 by Dan Single and George Gorrow, who were unsatisfied with the range of jeans on the market and couldn't find pairs that fit properly. Under the name Tsubi, they started manufacturing their jeans and denim.
Ksubi made its international debut in London in 2002, with an installation held in the depths of an abandoned tube station at Aldwych. Following this, Ksubi became a contender in the fashion league with their in-store installation at Selfridges Department store in London.
The label hit headlines around the world in 2001 when they unleashed 200 live rats onto the catwalk, and is now known for its rebellious and attention-grabbing antics, such as warehouse installations, late-night sex parties, boat fashion shows (where they pushed all of the models fully naked into the water), and, more recently, 2006's futuristic parade and post-apocalyptic inspired collection at Australian Fashion Week.
Ksubi launched its first eyewear collections in 2004. Since then the eyewear has become the main feature of their brand receiving extensive press coverage and acclaim for innovative design. Ksubi has exclusively designed specialty concept frames for Beyonce & Kylie Minogue for their film clips and have an avid following from celebrities such as Kate Moss, Gwen Stefani, Liv Tyler, Chloe Sevigny, Jude Law, Editor in Chief at French Vogue Carine Roitfeld & Scarlet Johansson amongst others.