Timex was created in the 50’s, a brand new concept of wrist watch. It became a huge success, especially thanks to a cutting edge ad campaign. By the end of the 50’s, one out of every three watches bought in the U.S. was a Timex.
Since the 1950s, Timex has been synonymous with quality timewear and the recent relaunch of their Timex 80 series stays true to the company’s original ethos, giving a functional and traditional watch with added retro flavour. The iconic styles feature all the basic functions including the indiglo backlight and crystal screen.